This is the compact execution layer for AI agents and chiefs producing INTO Consulting collateral. It does not replace the deeper brand system. It names the current non-negotiables, routes each common collateral job, and points to the canonical files that own the detail.
Use When
- You need a proposal, SOW, one-sheet, brochure, status document, case study, invoice, reader-first deck, or presentation.
- You need to brief another chief or agent without making them read the whole repo first.
- You need a QA checklist before a draft is sent to a client, partner, or internal reviewer.
Brand In One Sentence
INTO Consulting is a Montreal AI studio for senior operators who want practical agentic systems inside the tools they already use, without vendor theatre.
Non-Negotiables
- Scope: INTO Consulting only. Do not borrow Hospitality or Group rules.
- Audience: senior operators, founders, chiefs, and implementation owners.
- Voice: editorial restraint, practical authority, concise evidence, no hype.
- Default surface: Cool Light for readable work. Blueprint Dark only for covers, section breaks, controlled atmosphere, or proof moments.
- Type: Newsreader for display and editorial emphasis, Lexend for body and UI, IBM Plex Mono for markers, captions, and tabular information.
- Accent: Petrol is action or signal only. Saffron is warning, milestone, comparison, or chart signal only. Neither is decoration.
- Rhythm: label, pause, display, argument, evidence, recovery space.
- Layout: use the editorial containment ladder before boxes or cards.
- Evidence: charts, tables, timelines, and claims need source notes or a clear statement of uncertainty.
- Imagery: macro material, real working environments, and designed diagrams. No generic AI imagery, stock office scenes, decorative blobs, or SaaS chrome.
- Templates: use canonical Google Docs and Google Slides contracts before inventing a layout.
Collateral Routes
| Job | Start | Then read | Output shape |
|---|---|---|---|
| Document | templates/collateral/ai-collateral-brief.md | contexts/google-docs-system.html, media/documents-invoices.md, target templates/documents/* | US Letter or agreed format, styled headings, tables with source notes, PDF/export QA |
| Brochure / one-sheet | templates/collateral/ai-collateral-brief.md | media/proposals.md, media/brand-asset-suite.md, templates/documents/one-sheet.md | One thesis, one proof path, one action, restrained visual evidence |
| Presentation | templates/collateral/ai-collateral-brief.md | contexts/google-slides-system.html, templates/decks/slide-system.md, ai/execution-contracts/google-slides/README.md | Reader-first 16:9 deck, conclusion titles, governed masters, source notes, terms where needed |
Production Workflow
- Fill the collateral brief before generating layout or copy.
- Select one medium route: document, brochure/one-sheet, or presentation.
- Read
ai/collateral-production-contract.jsonand the route files it names. - Draft content with the brand kernel visible.
- Apply the medium template and native platform constraints.
- Run the QA gates in the production contract.
- Record unresolved assumptions before sharing the artifact.
Common Failure Modes
- Treating Petrol, teal, or Saffron as decorative color systems.
- Copying website composition into documents or decks.
- Using display type as a shortcut for importance.
- Creating generic dark AI slides instead of reader-first evidence.
- Making claims without source notes, method, or uncertainty.
- Rebuilding a proposal, SOW, or deck from scratch when a template exists.
Canonical Sources
- First-read route:
ai/living-brand-book.md. - Machine-readable production contract:
ai/collateral-production-contract.json. - Fillable brief:
templates/collateral/ai-collateral-brief.md. - Full brand book:
brand/brand-book.mdandcontexts/brand-book.html. - Design foundations:
contexts/design-foundations-system.html. - Google Docs:
contexts/google-docs-system.html. - Google Slides:
contexts/google-slides-system.html. - Deck execution adapter:
ai/execution-contracts/google-slides/README.md. - Tokens:
tokens/into-consulting.theme.css.